A note from Natalie:
When I started Zuzu’s Petals, I had an abstract idea of how I wanted my company brand to look, but I am a florist with a college degree in Business Administration ~ graphic design is certainly not my realm of creativity or knowledge. Tressa Foster, a family friend, was my graphic design angel, swooping in, listening to my ideas, and designing for me, the logo, website and brand of my dreams. She’s able to grasp ideas and bring them to fruition, a talent that never ceases to amaze me, particularly as I continue to present new projects to her. And so, I would like to introduce Tressa Foster, the creative force behind Fresh Concepts.
What services do you provide?
Fresh Concepts provides custom graphic design and printing services for all your special event needs, and is also a distributor of Carlson Craft’s exclusive wedding collections featuring a variety of wedding invitations, accessories and unique gifts.
What makes you, as a vendor, unique?
Fresh Concepts offers the personal attention of working directly with a Graphic Designer, who will help you develop a wedding theme, guide you through the entire design process and present innovative ideas to make your special day unique and personalized. Working with Fresh Concepts is a one-stop-shop for many customers, offering an umbrella of services so we can handle all of your creative needs and save you time and money.
What’s your favorite color scheme?
Muted colors with a splash of bold/vibrance. For example, chocolate brown, ivory, and a accent of bright burgundy/magenta. Very elegant, yet contemporary for a wedding theme.
What’s a hot trend right now that you’re noticing?
Some of the hottest trends in wedding stationary items are non-traditional font styles/treatments, ethnic-inspired themes, creative shapes and folder-style presentations for wedding details.
What would you like to see a client, a bride and groom, choose for their wedding?
A wedding theme idea I’d like to see and develop would be an Eco-Friendly approach to “share the love of each other through the love of the earth.” The invitation could be created using special biodegradable paper and ink that can be buried into the ground. Wedding favors could be baby trees, flower bulbs, flower seed packets customized with the wedding details, or even gourmet organic chocolates!
What is one zany/quirky attribute about you?
I had a St. Pat’s Irish-themed wedding where we had a bagpiper and the bridal party entered the reception to the jig while wearing leprechaun hats.
How did you get into the wedding business?
I began developing themes and designing wedding stationary for friends and family over 15 years ago. As I created Fresh Concepts in 2003, I expanded my list of services to include publishing and marketing design, but wedding stationary design has remained a passion of mine that I enjoy very much.
Visit Tressa’s site!
Tressa Foster, Graphic Designer can be reached at: